Edna Belleza

General Manager, GoRobinsons Robinsons Retail

Edna Belleza is the General Manager of GoRobinsons, the one-stop online shop of Robinsons Retail banners. She has almost 30 years of experience in leading organizational and digital transformation initiatives. She has also held several general management, strategy, and business development roles in such companies as GMA New Media, Inquirer Group of Companies, The Manila Times, and BusinessWorld. Prior to joining Robinsons Retail in November 2019 as the group’s Digital Transformation Lead, she was publisher of Summit Media, where she was involved in the transformation of the country’s biggest magazine publishing company into the leading the digital lifestyle network. GoRobinsons publicly launched its website in June 2020 and its mobile app in December 2020. It started by delivering groceries from Robinsons Supermarket but now has The Marketplace, Shopwise, No Brand, Toys R Us, Robinsons Department Store, Handyman, and True Value. It covers Metro Manila and parts of Rizal, Cavite, Laguna, Bulacan, and Pampanga. For 2022, it plans to onboard more Robinsons Retail banners and expand to more cities nationwide.