5 - 6 November 2024
Dusit Thani Laguna, Singapore
SAP is the Global market leader in enterprise application software, helping companies of all sizes and in all industries run at their best: 77% of the world’s transaction revenue touches an SAP system. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into intelligent enterprises. Our end-to-end suite of applications and services enables our customers to operate profitably, adapt continuously, and make a difference.
SAP Customer Experience
SAP Customer Experience (SAP CX) is SAP’s flagship customer relationship management (CRM) solution and successor to SAP CRM. It consists of a mixture of SAP-developed functionality and acquired solutions brought under the SAP umbrella from 2013-2018. It runs off the SAP HANA platform and utilizes the SAP Fiori user interface.
The Five SAP Customer Experience Clouds
A. SAP Customer Data Cloud
B. SAP Marketing Cloud
C. SAP Commerce Cloud
D. SAP Sales Cloud
E. SAP Service Cloud